An ultra-protective anti-aging moisturizing cream that contains the powerful InfraGuard* active ingredient that:
Thanks to its combination of organic sunflower seedlings with an exceptional concentration of phytonutrients and powerful antioxidants from the Tara plant, the exclusive formula of your urban shield cream is a real bulwark against premature skin aging and the dull complexion due to the harmful effects of blue light emitted by screens (TV, tablets, smartphones)
100% NATURAL AND VEGAN
It is not the naturality of a cosmetic product that guarantees its quality and efficiency but its percentage of organic ingredients
84% ORGANIC INGREDIENTS
As you may know, legislation requires only 20% of organic ingredients in a formula to obtain an organic certification. We feel that’s not enough.
85% OF ACTIVE INGREDIENTS
Most brands do not indicate the percentage of active ingredients present in their formulas. We believe you have a right to know.
In the morning, apply a small amount all over the face and neck and massage well. Suitable for adults. Avoid the eye contour area.
A fluid and light texture that penetrates your skin almost instantly, giving it a matte effect as well as an immediate and lasting softness. Very fresh citrus and cut grass head notes combined with delicate aromatic and floral heart notes and deeper, slightly woody background notes.
Citrus aurantium dulcis fruit water*, Glycerin**, Macadamia ternifolia seed oil*, Simmondsia chinensis seed oil*, Pentylene glycol, Cetearyl alcohol, Zea mays starch*, Maltodextrin, Aqua, Leuconostoc/radish root ferment filtrate, Lauroyl lysine, Cetearyl glucoside, Parfum, Xanthan gum, Caesalpinia Spinosa Fruit Extract, Citric acid, Sodium hyaluronate, Tocopherol, Squalene, Helianthus annuus sprout extract, Beta-sitosterol, Citral, Limonene, Linalool.
* Ingredients from organic farming.
** Made using organic ingredients.
Before buying any cosmetic product find out the percentages of ORGANIC and ACTIVE ingredients.
A cosmetic product can be labelled as organic as long as it contains a measly 20% of organic ingredients. It is for this exact reason that brands rarely choose to advertise the percentage of organic ingredients on pack. When formulating our Urban Shield Cream, we chose to use the maximum possible percentage of organic ingredients (84%) and not the minimum. The law compels brands to list all of their ingredients (INCI) but it doesn’t ask them to list their active ingredients. We choose to do this. It is 85% for our Urban Shield Cream.
The disadvantages of mineral oils
According to dermatologists, mineral oils can damage the skin’s natural barrier. Mineral oils are derived from petroleum and cannot penetrate the skin due to their high molecular weight. They therefore stay on the skin’s surface which facilitates sun damage and premature aging.
The protective effect of InfraGuard was tested clinically on volunteers who spent summer holidays in a warm, sunny climate for 2 - 6 weeks. These volunteers applied twice daily during the entire holiday an SPF30 sun cream with 2% InfraGuard onto the inner side of the forearm. The same cream without InfraGuard (placebo) was applied onto the other forearm. Before and after the holidays, skin firmness, elasticity, TEWL (skin barrier) and density (DermaScan® C) were measured. After the holiday, the skin barrier and density deteriorated on the skin area where only the sun cream was applied. Use of 2% InfraGuard not only protected the skin, but even improved it in all the mentioned parameters.