THE FUTURE OF SELFCARE
Self-care can no longer be "selfish care", taking care of one's well-being and the beauty of one's skin must now meet new ecological imperatives.
Brands can no longer develop products in an opaque way, consumers must be perfectly informed of what they contain.
Overpromising speeches and misleading promises are no longer convincing, everyone must be able to see for themselves the effectiveness of a product.
We believe that being able to make choices with a clear conscience is a new challenge that everyone will have to face. Tomorrow will not be like yesterday and this is our commitment from today.
Days of Confidence is a French brand dedicated to women for whom beauty is not an end in itself, but rather the happy consequence of a set of practices and daily habits participating in a good dermatological, physiological and psychological balance and who consider that their well-being and beauty should not harm the ecological balance of our environment.
It is for them that we advocate an «global care» approach, ultra-demanding and sustainable. By combining the effectiveness of bio-active clean skincare with that of micronutrition to target both the health of the skin and general well-being.
And because every moment of relaxation and sensory escape is also part of «self care» we have designed a range of natural aromatherapy that is both stimulating and comforting.
While we are always on the lookout for advances in science and new molecules from soft chemistry, the basis of our formulas is and will remain botanical.
Plants, flowers, minerals and trace elements are an inexhaustible source of benefits for our body in general and our skin in particular. For us it is a question of looking for the best performing actives, the best synergies possible and of dosing them exactly so that they can be truly effective. An active ingredient, as attractive as can be, will be useless if it is present in too small a quantity in a formula.
We don't believe in miracles, we believe in delivering results.
Our requirement for naturality and efficiency cover 6 key aspects of our formulation and manufacturing policy:
We don’t think “Less is more” but “Less is better”. We offer an alternative to multi-layering, complex and sometimes laborious routines and spending hours in the bathroom. We create short and complementary ranges, simplified routines and complementary multi-usage products of exemplary quality and efficiency around what we consider to be the 6 pillars of well-being and beauty: PROTECTION, VITALITY, SERENITY, BALANCE, DETOX AND RADIANCE.
We do not consider sustainability as a fashion effect or a marketing ploy, but as a necessity, which occupies a central place in our specifications. Here is our pragmatic and concrete approach:
The basis of a serious sustainable approach begins with the ingredients present in our formulas. If it is impossible to date, because of supply chains, to manufacture nutritional supplements only from local and certified organic ingredients, this is not the case for skincare. That is why 50% of the organic ingredients in our skincare range come from French crops. This is well above average, but still insufficient. We have put in place a research program so that our formulas can contain up to 100% French organic ingredients.
There is no such thing as a perfect solution, and there are many debates on this complex subject. We believe that recycled plastic solutions are insufficient and that convincing bioplastic solutions are still too underdeveloped. We have therefore chosen to use recycled glass and aluminum for our packaging, thermodure to replace the plastic in our lids. Nonetheless, we are looking for solutions allowing us to use biodegradable and compostable plant based materials for some of our products. All our inks are vegetable based and our cardboard packaging, when it is inevitable, is made from paper from eco-managed forests.
Days of Confidence is working in partnership with One Tribe and the UN to preserve the human and botanical ecosystem of the Amazon rainforest, the lungs of the Earth. Each purchase made on the brand's website is matched by a donation to the various local conservation organizations that run tree preservation and reforestation programs.
We say what we do and do what we say.
It is important for us to tell you exactly what our products contain:
We will constantly keep you informed about our progress, our choices and our sustainable approach. For us this is the basis of the client's trust that we strive to earn on a daily. It is also our vision of what the new ‘‘ premiumness’ must be today.