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Manifesto
Days of Confidence was born out of three beliefs:
- The first is that beauty and wellness are one and the same.
- The second is that women need to trust a brand and that trust can only be gained by a brand demonstrating exacting standards and an uncompromising demand for quality.
- The third is that well-being and individual beauty must not harm the planet, which is a collective good. "Self-care" should only be ethical and sustainable, otherwise it becomes "selfish care".
From these three convictions were born complementary ranges of clean bioactive skincare and a range of nutritional supplements based on 6 essential needs: Protection, Vitality, Serenity, Detox, Balance and Radiance and a simple promise: to design self-care products of exemplary naturalness, quality and effectiveness with the least environmental impact.
COMPLETENESS
Days of Confidence is a French brand dedicated to women for whom beauty is not an end in itself, but rather the happy consequence of a set of practices and daily habits participating in a good dermatological, physiological and psychological balance and who consider that their well-being and beauty should not harm the ecological balance of our environment.
It is for them that we advocate an «global care» approach, ultra-demanding and sustainable. By combining the effectiveness of bio-active clean skincare with that of micronutrition to target both the health of the skin and general well-being.
And because every moment of relaxation and sensory escape is also part of «self care» we have designed a range of natural aromatherapy that is both stimulating and comforting.
NATURALITY
While we are always on the lookout for advances in science and new molecules from soft chemistry, the basis of our formulas is and will remain botanical.
Plants, flowers, minerals and trace elements are an inexhaustible source of benefits for our body in general and our skin in particular. For us it is a question of looking for the best performing actives, the best synergies possible and of dosing them exactly so that they can be truly effective. An active ingredient, as attractive as can be, will be useless if it is present in too small amount in a formula.
We don't believe in miracles, we believe in delivering results.
QUALITY AND EFFICIENCY
Our requirement for naturality and efficiency cover 6 key aspects of our formulation and manufacturing policy:
- Maximum quality and quantity of active botanical ingredients present in our skincare formulas (plants, flowers, minerals, fruits and trace elements).
- Maximum percentage of certified organic ingredients.
- Clinical testing of our patented skincare ingredients.
- Rigorous selection of titrated, traceable and controlled adaptogenic plants present in our nutri-cosmetic formulas and well-being supplements.
- Published scientific studies on the ingredients we use in our supplements.
- ISO 9001, 22000 and 22916 certification and 100% French manufacture of all our products.
SOBRIETY AND SIMPLICITY
We don’t think “Less is more” but “Less is better”. We offer an alternative to multi-layering, complex and sometimes laborious routines and spending hours in the bathroom. We create short and complementary ranges, simplified routines and complementary multi-usage products of exemplary quality and efficiency around what we consider to be the 6 pillars of well-being and beauty: PROTECTION, VITALITY, SERENITY, BALANCE, DETOX AND RADIANCE.
SUSTAINABILITY
We do not consider sustainability as a fashion effect or a marketing ploy, but as a necessity, which occupies a central place in our specifications. Here is our pragmatic and concrete approach:
SUSTAINABLE SOURCING
The basis of a serious sustainable approach begins with the ingredients present in our formulas. If it is impossible to date, because of supply chains, to manufacture nutritional supplements only from local and certified organic ingredients, this is not the case for skincare. That is why 50% of the organic ingredients in our skincare range come from French crops. This is well above average, but still insufficient. We have put in place a research program so that our formulas can contain up to 100% French organic ingredients.
SUSTAINABLE PACKAGING
There is no such thing as a perfect solution, and there are many debates on this complex subject. We believe that recycled plastic solutions are insufficient and that convincing bioplastic solutions are still too underdeveloped. We have therefore chosen to use recycled glass and aluminum for our packaging, thermodure to replace the plastic in our lids. Nonetheless, we are looking for solutions allowing us to use biodegradable and compostable plant based materials for some of our products. All our inks are vegetable based and our cardboard packaging, when it is inevitable, is made from paper from eco-managed forests.
SUSTAINABLE SHIPPING
We do everything to reduce the packaging. We avoid the plastic bubbles that we all liked to crack when we were kids and to put boxes in other boxes. We are looking at a system that allows our customers to choose shipping modes without packaging and in reusable shipping envelopes.
TRANSPARENCY
We say what we do and do what we say.
It is important for us to tell you exactly what our products contain:
- Description and sourcing of all our ingredients
- Precise percentage of active ingredients
- Precise percentage of organic ingredients
- Precise percentage of ingredients from local culture
We will constantly keep you informed about our progress, our choices and our sustainable approach. For us this is the basis of the client's trust that we strive to earn on a daily. It is also our vision of what the new ‘‘ premiumness’ must be today.
