Urban shield facial cream

Our skincare range (including our preservatives and fragrances) is guaranteed 100% natural.

We have chosen to replace water with Activated Water® to reinforce the effectiveness of our formulas. These are precious and pure plant waters. Each extract contains volatile compounds, mineral salts and trace elements naturally present in the fresh plant. This explains their perfect affinity with the skin and the optimum respect of its PH. The organic orange, organic cherry and cranberry waters present in the formulas have stimulating, anti-ageing properties and help to optimize the skin's softness and radiance. The exclusive manufacturing processes of the Original Extracts® allow to extract and preserve the active substances of the plants and fruits.

Our skincare range is ECOCERT/COSMOS ORGANIC certified, but we go far beyond the required standards (less than 20%) since our products contain between 50 and 95% of ingredients from organic farming.

To guarantee the quality of the organic active ingredients we use in our cosmetics, the emulsions are heated slowly at low temperatures so as to preserve their anti-oxidant properties and optimize their effectiveness.

As you may know, most brands do not indicate the percentage of active ingredients present in their skincare formulas... We believe that you have the right to know that the market average is 10 to 20% of active ingredients in the formulas. We believe that this is not enough.

For your information, the legislation only requires an average of 20% organic ingredients to obtain certification. We believe that this is not enough.

Our manufacturing plant is French. The materials we use come from France and Europe. 50% of the organic active ingredients in the urban shield facial cream come from French fields. This is well above the average, but still insufficient. We have set up a research program so that our formulas can contain up to 100% locally grown ingredients.

Our urban shield facial cream jar is made of recycled glass and the lid is in Thermodure (urea and cellulose).

We do not use the cruelty free certification which we consider unnecessary as animal testing has been banned in Europe since 2009. Although our skincare range is entirely vegan, we do not use the Peta certification in which we don’t believe. We are in the process of obtaining B.Corp. certification.

Citrus aurantium dulcis fruit water*, Glycerin**, Macadamia ternifolia seed oil*, Simmondsia chinensis seed oil*, Pentylene glycol, Cetearyl alcohol, Zea mays starch*, Maltodextrin, Aqua, Leuconostoc/radish root ferment filtrate, Lauroyl lysine, Cetearyl glucoside, Parfum, Xanthan gum, Caesalpinia Spinosa Fruit Extract, Citric acid, Sodium hyaluronate, Tocopherol, Squalene, Helianthus annuus sprout extract, Beta-sitosterol, Citral, Limonene, Linalool
* Ingredients from organic farming.
** Made using organic ingredients.

A fluid and light texture that penetrates your skin almost instantly, giving it a matte effect as well as an immediate and lasting softness. Very fresh citrus and cut grass head notes combined with delicate aromatic and floral heart notes and deeper, slightly woody background notes.

In the morning, apply a small amount all over the face and neck and massage well. Suitable for adults. Avoid the eye contour area.

Before buying any cosmetic product find out the percentages of ORGANIC and ACTIVE ingredients.
A cosmetic product can be labelled as organic as long as it contains a measly 20% of organic ingredients. It is for this exact reason that brands rarely choose to advertise the percentage of organic ingredients on pack. When formulating our Urban Shield Cream, we chose to use the maximum possible percentage of organic ingredients (84%) and not the minimum. The law compels brands to list all of their ingredients (INCI) but it doesn’t ask them to list their active ingredients. We choose to do this. It is 85% for our Urban Shield Cream.

THE DISADVANTAGES OF MINERAL OILS
According to dermatologists, mineral oils can damage the skin’s natural barrier. Mineral oils are derived from petroleum and cannot penetrate the skin due to their high molecular weight. They therefore stay on the skin’s surface which facilitates sun damage and premature aging.

*INFRAGUARD
The protective effect of InfraGuard was tested clinically on volunteers who spent summer holidays in a warm, sunny climate for 2 - 6 weeks. These volunteers applied twice daily during the entire holiday an SPF30 sun cream with 2% InfraGuard onto the inner side of the forearm. The same cream without InfraGuard (placebo) was applied onto the other forearm. Before and after the holidays, skin firmness, elasticity, TEWL (skin barrier) and density (DermaScan® C) were measured. After the holiday, the skin barrier and density deteriorated on the skin area where only the sun cream was applied. Use of 2% InfraGuard not only protected the skin, but even improved it in all the mentioned parameters.

• Organic ingredients 84%
• Cold pressed virgin oils
• Vegan
• Natural origin preservatives
• Natural origin perfumes
• GMO free